Trade Marketing Representative – Carreras Limited (Island Wide)

Applications are invited to fill the posts of:

  1. Trade Marketing Representative covering Westmoreland, Hanover, Saint James and Trelawny (based in Montego Bay)
  2. Trade Marketing Representative covering Saint Elizabeth, Manchester and Clarendon (based in Mandeville)
  3. Trade Marketing Representative covering Saint Ann, Saint Mary and Portland (based in Saint Ann)
  4. Trade Marketing Representative covering Saint Catherine, Saint Thomas, Kingston and Saint Andrew (based in Kingston)

Purpose Statement:

The Trade Marketing Representative (TMR) will play a critical role in the delivery of the KPIs for the Trade Marketing and Distribution (TM&D) function. He/she will be responsible for supporting a significant customer base and to help us grow the business in the assigned Area / Channel. He/she is responsible for the execution and development of all plans and programmes for his/her customers, through collaboration with other key internal and external stakeholders. The overall objective of the role is to drive and implement the strategic direction and management of the Trade Marketing and Distribution function so that brand development is optimized at consumer and customer levels, which includes coordinating all consumer marketing efforts

Key Tasks and Responsibilities:

  • Implementation of account strategy and plans to ensure that volume / profit objectives are achieved through the most efficient use of resources
  • Proactively develop, design and implement strategies to increase market share within the assigned area
  • Classify and re-classify new and existing outlets (consumer profile) to reflect the current purchasing habits and strategic positioning of outlets and to secure opportunities for increased sales and wider distribution
  • Acquire market research and intelligence on consumers, brands and competitive activities as well as maintain records of customer accounts in order to provide accurate and useful information to aid in effective planning an decision-making
  • Assist the brands team in the administration and implantation of consumer directed promotions and trade promotions
  • Build and maintain close working relationships within the trade while negotiating on behalf of the company to ensure a position of strength in strategic accounts
  • Identify and develop future business opportunities with strategic accounts in order to impact the overall TM&D universe
  • Submit weekly and monthly reports regarding trade marketing initiatives and activities
  • Maintain and leverage current knowledge of the company’s brands, competition and the industry to garner support from the trade and consumers
  • Train and assist customers on the proper merchandising and handling of the Company’s brands to ensure the proper maintenance and effective displays of all brands and that agreed shelf positioning, facing and stock levels are met and maintained

 Key Success Factors, Knowledge and Skills:

  • Consumer centred and intuitive
  • Ability to effectively plan, organize and prioritize
  • Ability to work cross-functionally / Excellent interpersonal skills with the ability to interact with persons at all levels
  • Ability to handle multiple projects and stakeholders
  • Proven ability to deal well with change and setbacks / Self-confident, assertive and able to remain calm under pressure
  • Professional with excellent commercial acumen
  • Excellent verbal and written communication skills
  • Team player

 Experience and Qualifications:

  • Bachelor’s degree in Business Administration, Marketing or equivalent along with relevant subject matter professional competencies
  • Minimum of four (4) years’ experience in a similar position in FMCG
  • Proficient in the use of Microsoft suite of products
  • A valid Drivers’ license no less than two (2) years old

 Qualified applicants please send resume and cover letter to: Rachel_kiddoe@bat.com no later than Friday, August 31, 2018. We thank in advance all candidates, but only shortlisted candidates will be contacted